Sometimes You Have to Sweeten The Pot
Occasionally prospects just need a little nudge. Whether it’s a free BBQ or TV with the purchase of a car, or a gift card for responding, one fact remains: incentives work! Direct mail can be expensive. The costs of printing, postage and production can really add up. That’s why many [...]
Time Management Series – Tip #9
In a fast paced industry like the DM industry, time management and organizational skills are essential to achieve any sort of success. This brings us to the ninth tip in our time management series. Tip #9: AVOIDING PROCRASTINATION We all have to make ourselves do things that we just don’t want [...]
Quick, Easy, Steps to DM Success (Part 2)
No matter your business objectives, Direct Mail should be a vital part of your marketing mix. From lead generation, to web traffic driving, to vital customer communications, there’s no denying the power of Direct Mail. In part two of our two-part series, we conclude our simple, step-by-step guide to get [...]
Quick, Easy, Steps to DM Success (Part 1)
No matter your business objectives, Direct Mail should be a vital part of your marketing mix. From lead generation, to web traffic driving, to vital customer communications, there’s no denying the power of Direct Mail. In part one of our two-part series, we share with you a simple, step-by-step guide [...]
Practice Good Data Hygiene
Your campaign is only as good as your data, so to have a good campaign you will want good, clean data. Without clean data two things may occur: You will be mailing multiple pieces to the same address/individual. Even small variations in address formatting can cause your merge/purge to fail [...]
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