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Current News and Trends in Direct Mail

The Blog2019-06-25T23:53:16-07:00

Timing your mail drops for the best result

You fret about the design of your mail piece, the incentive or “hook”, the list of names you plan to mail, but are you considering another important detail? When it lands in their mail box. Every Direct Mail marketer has their opinion of the best time to land in a [...]

March 13th, 2019|Categories: Consulting|

Google Adwords becomes Google Ads

On July 2, 2018, as a part of a campaign to simplify the company’s paid advertising platforms, Google announced that Google AdWords became Google Ads. In contrast to AdWords, Google Ads has a more automated campaign development feature that uses machine learning AI to help marketers launch campaigns and requires [...]

January 15th, 2019|Categories: Online|

Canadian Data Processing Handling (Digital Privacy Act)

Canada’s Digital Privacy Act is an amendment to PIPEDA and as of November 1st, 2018 has added requirements that should cause Canadian businesses that handle customer information to look at their current data protection safeguards (or lack thereof). The new rules starting November 1st, 2018, require some changes to the [...]

October 18th, 2018|Categories: Data Processing|

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