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Current News and Trends in Direct Mail

The Blog2019-06-25T23:53:16-07:00

Why do you need a consultant? Is it worth it?

From small to large companies, consultants are hired for a variety of reasons. Consultants support companies in many ways, such as handling advertising and promotions, managing finances, helping with investments, managing employee benefits or simply by hiring other employees. The main reason to hire a consultant is to improve training, [...]

September 10th, 2019|Categories: Consulting|

100 Direct Mail Terms You Can’t Live (ok, Mail) Without

Direct mail is full of terminology which, depending on which side of the mail you’re on, you may or may not be familiar with. Back in 2014 to celebrate JR Direct's 25th anniversary we release a 4 part series (Part 1, Part 2, Part 3 & Part 4) on Direct [...]

August 28th, 2019|Categories: Industry, List Services|

SIC vs NAICS Codes – Are these some Crime TV Drama’s?

SIC codes and NAICS codes are lists of industry classifications. The industry classifications include the Standard Industrial Classification (SIC) and the North American Industry Classification System (NAICS) What is a SIC Code? The SIC Code (Standard Industry Classification) is the original code system used by the U.S. government to classify [...]

August 13th, 2019|Categories: List Services, Marketing|

Canada Post – Postal Code Targeting

Many people we talk to would like to utilize direct mail, however they are often unsure of the cost/benefit of mailing.  Designing a campaign is not only about creating a great message. It's about striking a balance between your message, the cost of producing and delivering it. Canada post traditionally [...]

July 30th, 2019|Categories: Consulting, Marketing|

Mobile Responsive is more important than ever

Responsive design is the practice of optimizing your web application to display nicely across screens of various sizes. In the late 1990s and early 2000s, web design was fairly straightforward.  You simply built a site assuming that people would have small, relatively low-definition displays. Today screens come in all sizes, [...]

July 16th, 2019|Categories: Online|

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