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Current News and Trends in Direct Mail

The Blog2019-06-25T23:53:16-07:00

Deepfakes, do you need to worry?

With the US political season quickly approaching you may start to hear about something called “deepfakes”. While it has important privacy and political ramifications, what does it mean to your business and your brand? What is a Deepfake? Let’s start by explaining what exactly a “deepfake” is. A deepfake uses [...]

May 5th, 2020|Categories: Consulting, Marketing|

Customer Service Series : Does building goodwill pay off?

As a Consultant I often share information freely with clients and prospective clients. That includes forming basic plans, outlining strategies for them, and helping to roughly design or refine campaigns. We never expect compensation for this, we just hope to be involved in the venture if there is a role [...]

April 21st, 2020|Categories: Consulting, Marketing|

Direct Mail, where do we stand with COVID 19?

COVID-19 has had a pervasive effect on our health, society, and the global economy, so I guess it should come as no surprise that it has had a dramatic effect on the local and international direct mail as well. Both internationally and locally, delivery destinations can be a concern. With [...]

April 7th, 2020|Categories: Marketing|

Google Chrome Notifications : Don’t overdo it!

As with any new technology/marketing channel there is always an uptick in adoption especially when you find yourself adopting it or being targeted by it.  Chrome’s Push Notification system is just that channel, it can be a marketer’s dream and a users nightmare all tied into one. What exactly are [...]

December 31st, 2019|Categories: Online|

Should you be mailing at Christmas?

The same tough question always appears around this time of year: “Should I be mailing through the Christmas season?” Warning! Here comes a non-committal answer: “It depends” Everyone markets a different product and service, and what works for some doesn’t work for others. It really comes down to the fundamentals [...]

December 17th, 2019|Categories: Consulting|

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