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Current News and Trends in Direct Mail

The Blog2019-06-25T23:53:16-07:00

Mobile Responsive is more important than ever

Responsive design is the practice of optimizing your web application to display nicely across screens of various sizes. In the late 1990s and early 2000s, web design was fairly straightforward.  You simply built a site assuming that people would have small, relatively low-definition displays. Today screens come in all sizes, [...]

July 16th, 2019|Categories: Online|

Timing your mail drops for the best result

You fret about the design of your mail piece, the incentive or “hook”, the list of names you plan to mail, but are you considering another important detail? When it lands in their mail box. Every Direct Mail marketer has their opinion of the best time to land in a [...]

March 13th, 2019|Categories: Consulting|

Google Adwords becomes Google Ads

On July 2, 2018, as a part of a campaign to simplify the company’s paid advertising platforms, Google announced that Google AdWords became Google Ads. In contrast to AdWords, Google Ads has a more automated campaign development feature that uses machine learning AI to help marketers launch campaigns and requires [...]

January 15th, 2019|Categories: Online|


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