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Current News and Trends in Direct Mail

The Blog2019-06-25T23:53:16-07:00

Google Chrome Notifications : Don’t overdo it!

As with any new technology/marketing channel there is always an uptick in adoption especially when you find yourself adopting it or being targeted by it.  Chrome’s Push Notification system is just that channel, it can be a marketer’s dream and a users nightmare all tied into one. What exactly are [...]

December 31st, 2019|Categories: Online|

Should you be mailing at Christmas?

The same tough question always appears around this time of year: “Should I be mailing through the Christmas season?” Warning! Here comes a non-committal answer: “It depends” Everyone markets a different product and service, and what works for some doesn’t work for others. It really comes down to the fundamentals [...]

December 17th, 2019|Categories: Consulting|

Connect with Your Customers – Building Brand Loyalty

Consumers are inundated with advertising for products and services every day, through social media, through ads and signage on the street, through direct mail, email, tv, radio, sms…and the list goes on. So how do you, as the consumer, make the choice? And how do we, as the marketer, keep [...]

November 19th, 2019|Categories: Marketing|

Privacy Rules – Do they affect you?

These days more than ever, it’s important to be aware of privacy regulations. The GDPR (General Data Protection Regulation) laws regarding data privacy in European countries (and for European citizens located elsewhere) are setting a precedent for other countries to follow. Marketers need to be conscious that all relationships begin [...]

October 22nd, 2019|Categories: Data Processing|

Are you ignoring Boomers? Maybe you shouldn’t.

Surprisingly, Boomers have over 70% of the disposable income in the United States and spend more time online than 16 – 34 year old’s. With a description like that you would think every marketer would be beating down their doors, but they’re not. Today, only 5% of advertising is targeted [...]

October 8th, 2019|Categories: Consulting, List Services, Marketing|

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