Every business needs sales copy. We have it on our websites, company brochures, emails, advertisements etc. It’s everywhere.

And I bet you just love writing it don’t you? Well probably not, but even though you may not like it, you still need to ensure it’s effective.

Good sales copy is designed to captivate, engage, and persuade you to purchase. Your copy needs to generate excitement, overcome your customers’ apprehensions or show them where your product or service fits in their life.

I’ve put together a few tips to help you ensure your sales copy hits its mark:

  1. Simple headlines work Headlines are the first thing a reader notices, often times before even looking at the image. A great headline is always focused, keyed in on one big idea or the primary benefit you’re wishing to sell.Often we can get bogged down trying to come up with something grandiose that sells the “idea” of our products. This makes a lot of sense for some products, but others can be just as successful with simple and direct headlines. For example “All Denim… 40% off” or “FREE subscription to Cat Fancy magazine” keep it simple meow.
  2. Readability In high school you learned to write like an academic, but we copywriters are a simple folk. We write for readability, which means we sometimes add pauses and line breaks where they shouldn’t be.And we start and end our sentences with words we’re not supposed to.

    But it’s all to get our point across quickly.

    Because we’re rebels who don’t follow all the rules.

  3. Be as subtle as a hammer “Please take the time to sign up to our Newsletter by adding your email and clicking join, we will update you every month with new and relevant content”It’s easy to feel like your inconveniencing your reader when you ask them to take action. But your readers will appreciate you dropping the soft approach and giving them a direct and clear request instead:

    “Exciting content is only a click away, add your email address and click join now”

    Your readers will appreciate you being direct and to the point.

  4. Be specific Sales copy is often chock full of superlatives, words like “Best” and “Quickest” can sometimes work against you and make your copy sound insincere.Instead of: “We are the quickest printers around.”

    Try replacing superlatives with specific copy: “We can print your business cards within 24 hours.”

    This takes your copy from boastful to factual. The average consumer reads so much sales copy these days that it’s refreshing to hear direct and specific statements.

Hopefully the above tips will help you not only write better copy but also help you more freely express yourself and not loath the process. Or contact JR Direct’s copy experts to find out how we can help you improve your sales copy.