Optimize Your Strategies with JR DIrect

Gain Marketing Power
As a seasoned veteran you have developed a firm understanding of one or more markets. You probably have several relationships built and you understand the importance of testing all facets of your program. You also have realized that even the smallest “tweak” to aspects of your mail plan, offer design and procedures can increase your profits tremendously. While working with one of our International clients on their acquisition strategies, JR Direct’s recommendation increased the response rate of their current acquisition control by over 40%.

Believing that good is not good enough and a control package is meant to be beat, we followed our tried and true methodology of ensuring that no detail is overlooked.

One of the details is the valuable insight our clients’ customer service can provide. In reviewing the customer service reports, we noted an unusually high volume in one category. Customer service reported that many of the queries focused on where to find the reply envelope that was referenced in the offer. Our solution, was to add the text, ‘Reply Envelope,’ on the reply envelope thereby clarifying for the customer the action required.

A seemingly simple solution that resulted in an over 40% increase to the response rate of their acquisition control, a decrease in customer service queries, and another happy client.